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Home / Marketplace

More Demand. More Competition. More Value From Every Impression.

Connect your inventory to global demand through PMP, Programmatic Guaranteed, Open Marketplace and TapMind’s DSP. Bring your own demand into the Marketplace and optimize yield across your inventory.

Start Monetizing
TapMind Marketplace reporting: impressions, fill, eCPM and revenue by demand partner
  • Real-Time Reporting
  • Net 30 Payouts
  • 80+ Demand Partners
  • Advanced Ad Quality
  • Brand Budgets

Trusted Across the Global Advertising Ecosystem

TapMind Marketplace brings together publishers and a broad network of demand partners, creating more opportunities to monetize inventory and reach valuable audiences.

Publishers
JioHotstarZEE5MX PlayerSun NXTETVCrunchyrollWillow TVShareChatMojDangal PlayTarang PlusNK Big StarOnDemandKoreaVidioFanCodeThe Times GroupOneindiaNDTVMoneycontrolOLX
Advertisers & agencies
OMDPHDOMG23Goodway GroupInterTrendAdmera&IADavis ElenGP GenerateOPAD Mediaa/p
Buyers (SSPs)
PubMaticMagniteOpenXXandrEquativInMobiTeadsOneTage-planningYandexSeedtagProject AgoraRich AudienceGoogle Ad Manager33AcrossBetween ExchangeJioAdsPixFuture

Partner marks are shown for identification only.

Why Publishers Choose TapMind Marketplace

More demand matters when it creates measurable improvement in how your inventory earns.

3–5%

Average ARPDAU lift

Integrate
<5 hrs

Integration time

Test
24 hrs

Testing time

Compete
25%

Incremental revenue on waterfall

Grow

TapMind Marketplace brings multiple demand sources into the same commercial environment, while its Yield Layer tracks inventory performance to identify opportunities for better yield. Publishers can also bring their own demand into the Marketplace, so optimization is not limited to demand sourced by TapMind.

One Marketplace. Works With Your Existing Stack.

TapMind Marketplace works across multiple mediation platforms and app frameworks, so publishers can add Marketplace demand without rebuilding the monetization stack they already use.

Mediation platforms

Frameworks

Choose How TapMind Marketplace Fits Into Your Stack

Connect TapMind Marketplace through the integration path that best fits your current monetization architecture and the way your inventory is already served.

Custom Adapter

Connect TapMind Marketplace as an additional demand path through your existing mediation setup, using a dedicated adapter instead of replacing the mediation platform already serving your inventory.

  1. Publisher App
  2. Existing Mediation
  3. Custom Adapter
  4. TapMind Marketplace
  5. Global Demand

In-App Orchestration SDK

Use TapMind’s In-App SDK when you need a direct integration with your app and deeper control over how Marketplace demand is requested, handled and served.

  1. Publisher App
  2. Orchestration SDK
  3. TapMind Marketplace
  4. Global Demand

GAM ID

Use your Google Ad Manager ID to access GAM demand through TapMind’s Yield Layer, without integrating the TapMind SDK.

  1. Publisher App
  2. Google Ad Manager
  3. Mapped Placement IDs
  4. TapMind Marketplace
  5. Global Demand

VAST Tags

Use VAST Tags to connect TapMind Marketplace demand to video inventory through your existing VAST-compatible ad-serving workflow, without requiring an additional in-app SDK integration.

  1. Video Player
  2. VAST Tag
  3. TapMind Marketplace
  4. Video Demand

See What TapMind Partners Say

Hear how publishers and demand partners use TapMind Marketplace to expand opportunities, improve monetization and make better-informed decisions.

Discuss Your Inventory
“TapMind gave our monetization team a more structured way to evaluate new demand without making every experiment another engineering project.”
Aditi RaoHead of MonetizationPlaybyte Games
“We kept the mediation setup we already trusted and still opened up demand we could not reach before.”
Marcus HaleDirector of Ad OperationsNorthline Apps
“The reporting made it obvious which partners deserved priority, so the decisions stopped being guesswork.”
Sofia MarchettiGrowth LeadKite OTT
“Testing a new partner used to mean a release cycle. Now it is a configuration change and a week of data.”
Daniel OkaforVP RevenueTapstack Studios
“Support actually understands mediation. Onboarding a demand partner took days, not quarters.”
Hana KimMonetization ManagerSnapline Media
“Our fill improved without touching the partners we already had in place.”
Rahul MenonProduct Owner, AdsVerdant Utilities
“TapMind gave our monetization team a more structured way to evaluate new demand without making every experiment another engineering project.”
Aditi RaoHead of MonetizationPlaybyte Games
“We kept the mediation setup we already trusted and still opened up demand we could not reach before.”
Marcus HaleDirector of Ad OperationsNorthline Apps
“The reporting made it obvious which partners deserved priority, so the decisions stopped being guesswork.”
Sofia MarchettiGrowth LeadKite OTT
“Testing a new partner used to mean a release cycle. Now it is a configuration change and a week of data.”
Daniel OkaforVP RevenueTapstack Studios
“Support actually understands mediation. Onboarding a demand partner took days, not quarters.”
Hana KimMonetization ManagerSnapline Media
“Our fill improved without touching the partners we already had in place.”
Rahul MenonProduct Owner, AdsVerdant Utilities
“TapMind gave our monetization team a more structured way to evaluate new demand without making every experiment another engineering project.”
Aditi RaoHead of MonetizationPlaybyte Games
“We kept the mediation setup we already trusted and still opened up demand we could not reach before.”
Marcus HaleDirector of Ad OperationsNorthline Apps
“The reporting made it obvious which partners deserved priority, so the decisions stopped being guesswork.”
Sofia MarchettiGrowth LeadKite OTT
“Testing a new partner used to mean a release cycle. Now it is a configuration change and a week of data.”
Daniel OkaforVP RevenueTapstack Studios
“Support actually understands mediation. Onboarding a demand partner took days, not quarters.”
Hana KimMonetization ManagerSnapline Media
“Our fill improved without touching the partners we already had in place.”
Rahul MenonProduct Owner, AdsVerdant Utilities

Monetize Across the Formats That Matter

Banner Ads

A narrow horizontal placement anchored to the top or bottom of the screen while the app stays in use.

Environment
App and supported web inventory
Shape
Narrow strip, 320x50 class
Opens
In place, no interruption
Talk to TapMind
9:41App
News Daily
ADShop now

The app is in use with no ad on screen.

MREC Ads

A medium rectangle placed inside the content itself, taller and deeper than a banner.

Environment
App and supported web inventory
Shape
Medium rectangle, 300x250 class
Opens
Inline, between content blocks
Talk to TapMind
9:41App
News Daily
ADShop now

Content loads with a gap reserved between blocks.

Interstitial Ads

A full-screen ad shown between natural transitions in an app experience.

Environment
App
Shape
Full app screen
Opens
At a screen transition
Talk to TapMind
9:41App
News Daily
Loading next screen
ADShop now

The user moves between two screens.

Rewarded Video

A user-initiated ad that offers a reward after completing an ad interaction.

Environment
App and games
Shape
Full app screen, video
Opens
From an explicit reward prompt
Talk to TapMind
9:41App
Level 4 completeOut of lives. Get one more to keep playing.Watch video to get a rewardReward received
ADShop now

The player reaches a moment where a reward is available.

Native Ads

An ad designed to match the surrounding content, layout, and user experience.

Environment
Supported app and web inventory
Shape
Matches the content card
Opens
Inside the content feed
Talk to TapMind
9:41App
Sports Today
Noise-cancelling headphones, built for the commuteSPONSORED

A content feed loads: headline, thumbnail, summary.

App Open Ads

An ad displayed when users launch or return to an app.

Environment
App
Shape
Full app screen
Opens
On launch or foreground return
Talk to TapMind
9:41App
News Daily
Opening app
ADShop now

The app is launching.

VAST Video

A standardized video ad format for serving video ads through compatible players.

Environment
Compatible video inventory
Shape
Player area, 16:9
Opens
As a pre-roll in the player
Talk to TapMind
9:41App
Sports Today
AD 0:06

A video page loads with the player in place.

Simulated placements for illustration. Creative shown is TapMind demo artwork, and no simulated tap opens an advertiser destination or records an ad event.

Final format and environment combinations are validated against TapMind’s production Marketplace support before publishing.

One Connection.
A Marketplace of Demand Behind It.

Go Live With TapMind Marketplace in Less Than a Week

Complete six simple steps to connect your inventory, test Marketplace demand and go live.

  1. Step 01

    IO Signing

    Sign the IO and complete the required onboarding details.

  2. Step 02

    ads.txt Update

    Add the required TapMind entries to your ads.txt file.

  3. Step 03

    App Approval

    TapMind reviews your app, inventory and monetization setup.

  4. Step 04

    Platform Access & Placement Creation

    Access the platform and create placements for Marketplace demand.

  5. Step 05

    Test APK With Test Demand

    Test requests, ad rendering, reporting and demand delivery before launch.

  6. Step 06

    Go Live

    Move approved placements to production and start receiving Marketplace demand.

Frequently Asked Questions

No. Marketplace adds demand opportunities to your existing monetization setup; the goal is to create incremental competition, not simply shift existing revenue.

Ready to Open Your Inventory to More Demand?

Tell us about your inventory and how you monetize today. We’ll help identify the right Marketplace setup for your demand, formats and existing stack.

Review your current monetization setup.Identify the right Marketplace integration path.Explore where additional demand can improve your yield.

Thanks. We have your setup.

The TapMind team will come back with the Marketplace integration path that fits your inventory.

We reply with the integration path that fits your stack, not a generic deck.

Book a Demo
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