Supply access
Exchange-heavy setup
- Primarily exchange-routed inventory
- Can involve multiple supply-chain hops
TapMind
- Direct SDK supply plus TapMind Marketplace inventory
- A clearer path through TapMind's own ecosystem
Home / User Growth
TapMind User Growth DSP
Acquire valuable users through TapMind's direct SDK supply and Marketplace inventory, with managed campaign execution, transparent pricing and optimization built around your campaign goals.
CampaignGoal, budget and KPI
TapMind User Growth DSPLearningOptimizing
TapMind MarketplaceSupply routing
Direct SDK supply
Users and outcomesCPIROASInstallsCPA
- Direct SDK Supply
- Managed Service
- Transparent Pricing
- Agentic AI Optimization
- Dedicated Account Manager
What TapMind User Growth DSP Does
TapMind User Growth DSP is the buying layer for performance and user-acquisition campaigns across TapMind's supply ecosystem. It combines direct SDK supply, managed campaign execution, transparent campaign economics and optimization around the KPI that matters to the advertiser.
The difference is not only the DSP interface. TapMind connects the buying layer to its Marketplace supply, audience signals and Creative Innovation capabilities.
Campaign execution
Exchange-heavy setup
- Varies by platform and service model
- Varies across platform and supply fees
TapMind
- Managed Service with a Dedicated Account Manager
- Transparent Pricing
Optimization and creative
Exchange-heavy setup
- Platform-dependent optimization
- Standard campaign execution
TapMind
- KPI-led Agentic AI Optimization
- Connection to TapMind Creative Innovation
How Marketplace and User Growth DSP Work Together
TapMind Marketplace connects publishers and inventory to the ecosystem. TapMind User Growth DSP uses that supply to run advertiser campaigns against the audiences and campaign objectives that matter.
TapMind User Growth DSP
- Campaign objective
- Budget
- Primary KPI
- Optimization
TapMind Marketplace
- Direct SDK supply
- Publisher inventory
- Approved supply
Audience
InstallsSalesROAS
The buying layer and the supply layer sit inside the same TapMind ecosystem, so campaign teams can see how media moves from budget to inventory.
Publisher monetization
- Revenue through TapMind
- Incremental revenue
- Optional reinvestment
TapMind User Growth
- Campaign for new users
- Direct SDK supply
- Managed execution
New users
More usageMore inventoryMore monetization
Turn monetization gains into optional growth budget. Publishers can choose to reinvest part of incremental revenue into TapMind User Growth, acquire more users, and create a larger base to monetize over time.
Clients Trust TapMind Solutions
TapMind works across publishers, advertisers and agencies, connecting supply, campaign execution and growth inside one ecosystem.
Agencies & advertisers
Agency and advertiser marks are shown for identification only.
Ad Formats and Creative Generation
Run campaigns across supported display, video and app environments, then adapt the creative execution to the placement. Bring your existing campaign assets or work with TapMind on creative variations and Creative Innovation.
Campaign assetFormat adaptationCreative variantsCreative InnovationLive campaign
Campaign Objectives, KPIs and Buying Models
Start with the business outcome. TapMind aligns campaign setup, optimization and buying model around the objective you select.
Awareness
Build reach and visibility.
Primary KPIs
- Reach
- Impressions
- Video views
Buying model
- CPM
Supply options
- PMP and PG where available
Consideration
Drive meaningful engagement before conversion.
Primary KPIs
- Clicks
- Video views
- Completed views
- Engagement
Buying models
- CPC
- CPV
Conversion
Acquire users or drive measurable lower-funnel actions.
Primary KPIs
- Installs
- Leads
- Actions
- Sales
- ROAS
Buying models
- CPI
- CPL
- CPA
- CPS
Targeting Options
Build campaign audiences using inventory context, audience attributes and location or environment signals available to the campaign.
Who users are and what interests them.
What users are viewing, using, or engaging with.
Where users are and the conditions around them.
Supply Path and Direct SDK Traffic
TapMind User Growth connects campaigns to inventory through TapMind Marketplace and direct SDK supply paths, giving buyers a clearer view of where media is delivered and how the supply reaches the user.
TapMind direct path
- TapMind User Growth DSP
- TapMind Marketplace
- Direct SDK supply
- Publisher app or site
- User
Campaigns can access TapMind Marketplace and direct SDK supply within the TapMind ecosystem.
Exchange-routed buying
- DSP
- Exchange
- SSP
- Additional hop
- Publisher
Supply may move through multiple buying and selling layers.
Integration Path
TapMind's managed-service model keeps campaign setup straightforward. Align the campaign goal, tracking, creative and targeting, then launch with TapMind's team managing the operating details.
- 01
Define Campaign Goal
Confirm the objective, KPI, target geographies, budget and buying model.
- 02
Connect Measurement
Connect the campaign's attribution setup and define the events TapMind should optimize toward.
- 03
Add Creative and Targeting
Provide campaign assets, format requirements, targeting and the landing or app destination.
- 04
Campaign QA
TapMind validates tracking, creative, inventory fit and campaign settings.
- 05
Launch and Optimize
The campaign goes live. TapMind monitors the selected KPI and adjusts execution as supported by the platform.
- 06
Report and Scale
Review performance with the account manager and scale approved inventory, geos, formats or audiences.
Frequently Asked Questions
TapMind reviews performance against the agreed KPI, identifies where delivery is falling short, and recommends adjustments before further budget is committed.
Thanks. We have your campaign details.
The TapMind team will review the objective, markets and measurement setup, then follow up.